ADJU 6087 - Police Media Strategies

Course Description

Law enforcement is now “under a microscope” more than ever and many agencies are not prepared to handle regular and rare situations that rise to the attention of local news media. The objective of this course is to provide the trainee with information and skills to identify effective strategies in developing better communication and improving relations between their agency and local news media (T.V., Newspaper, and Citizen Journalists). Various methods of communication will be discussed including creating news releases, interviews, and social media messaging. While many agencies cannot employ a full time Public Information Officer, this course will analyze this role and how it is critical for every agency, even in a part-time assignment. The student will demonstrate the ability to craft written news releases base on simulated situations, as well as handle news inquiries on a variety of subjects including active crime scenes, major cases/investigations, special events, difficult personnel matters and national and viral news stories.